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11 Brands to Shop in Support of International Women’s Day 2020
International Women’s Day (IWD) is fast approaching. Taking place every year on March 8, the day is dedicated to celebrating the social, economic, cultural and political achievements of women. It also holds significance in its call to action, with the entire day dedicated to ideas and plans for accelerating gender parity.
The official theme this year is ‘each for equal,’ and according to Pinterest analytics, recent search results reflect this vision of an equal playing field. For example, searches around going back to school as a mom are up 53 per cent. Inspirational quotes for women motivation are up 755 per cent in searches, quotes for women encouragement are up 300 per cent and girls-supporting-girls quotes have had a 399 per cent increase. According to the UN, women globally earn 23 per cent less than men, and the push for change here is also reflected in Pinterest’s report. It revealed that there has been a 254 per cent increase in women searching about asking for a raise at work, and searches for business start-up ideas are up at an enormous 941 per cent.
In celebration of IWD 2020, here are 11 shopping initiatives to get behind this year.
Jenny Bird
From March 2 to March 8, 20 per cent of all Canadian-site-wide sales are being donated to Dress for Success Canada Foundation.
Callula Co.
Women-owned and designed sunglasses brand Callula Co. launched a limited-edition capsule of three T-shirts, in collaboration with Toronto-based graphic illustrator Rachel Joanis. On March 8, 100 per cent of proceeds will go to Dress for Success Toronto, which works toward helping women achieve economic independence.
