Abracadabra Shirt . Sportswear giant Puma has significantly expanded its textile-to-textile recycling initiative, Re:Fibre, in a move that could reshape the sportswear industry’s approach to sustainability. From the 2024/25 season, millions of football replica jerseys, including those for major tournaments like Euro and Copa América, will be produced using a minimum of 75 percent recycled textile and other waste materials.This ambitious scaling up follows a successful pilot in 2023, which saw 46,000 jerseys produced using the Re:Firbre technology. The company’s strategy aims to reduce reliance on plastic bottles for recycled polyester production, traditionally a common practice in the industry. To achieve this, Puma is exploring diverse recycling techniques, including thermo-mechanical and chemical processes, to increase its capacity for textile waste recycling.Anne-Laure Descours, Puma’s Chief Sourcing Officer, emphasised the company’s ultimate goal of producing all polyester products from textile waste, signalling a shift towards a more circular business model. This move aligns with growing consumer demand for sustainable products and increasing regulatory pressure on the fashion industry to reduce its environmental footprint.
Abracadabra Shirt, hoodie, sweater, longsleeve and ladies t-shirt
5 reviews for Abracadabra Shirt
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Anonymous –
tamanho identico. Qualidade média
Anonymous –
It seems like a great t-shirt. The print and color are fantastic. The sizing by this brand seems to run a little smaller than suggested. For at least two different shirts we received from them our ‘correct size’ according to their size chart was a little too snug. The next size up was a perfect fit (we have a 4x and a 5x person in the house).
Anonymous –
First off, at least in 4x, the waist is slightly smaller. I have 5 original tech shirts in the same 4x size (one that I never wear). Fitment usually varies a touch due to which color is used. Please be advised that the 4x 2.0 shirts are all slightly smaller in the waist vs the 1.0’s I have. It’s not a massive difference, but if you are on the edge of the spectrum size of the 1.0 you will be able to tell a difference. The 2.0 also seems to be a bit thinner of material.
This review was not intended to dissuade anyone from the product. I’m still happy with the shop products
Anonymous –
Nice shirt, would be a great shirt if not cotton, but more of a breathable shirt
Anonymous –
Súper contento con el producto