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Long gone are the days when big names like Abstract Seamless Fluid Lines Water Hawaiian Beach Shirt . Karl Lagerfeld and Jil Sander represented ‘German design’ at international fashion weeks. Things seemed a little quiet around ‘the Germans’ for some time now, but a new generation is finally seeking the international spotlight.Fashion labels such as GmbH and Ottolinger have already conquered the big stages with their mix of sporty streetwear, playing with silhouettes and gender norms. But even lesser-known brands are taking their first steps outside of Germany under the banner of “Neudeutsch”.Most of them feel at home in the German capital – helped by the fact that Berlin Fashion Week, like the local techno scene, is gaining international popularity – but new names are also emerging from other regions, united by their differences. They no longer play by the old rules, experiment with new forms and work more sustainably – without explicitly profiling themselves on this.Political themes such as self-determination and the definition of home come together with individuality and an own aesthetic, which break open the boundaries of “German fashion” and make it more accessible to different sections of the population. Young labels such as Kitschy Couture, Marie Lueder, Marke and SF10G are just a few names that demonstrate the potential and are not only active internationally, but also attract the fashion world to Berlin Fashion Week.

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Abstract Seamless Fluid Lines Water Hawaiian Beach Shirt . Ye (formerly known as Kanye West) may not be the best ambassador after his recent scandals. Nevertheless, the massive interest of the US rapper in the ‘Anonymous Club’ fashion show of his compatriot Shayne Oliver proves that the programme of Berlin Fashion Week is also popular with international guests. He took over his own grandstand and half of the backstage with his entourage and security – of course, the other guests also had to wait for the masked artist.The show was part of the “Intervention” concept by Berlin PR agency Reference Studios. In addition to Oliver, who has discovered Berlin as his second home, major brands were also present. During a rework session by Italian outerwear specialist C.P. Company, not only the local scene worked together, but also Stavros Karelis, founder of British luxury fashion retailer Machine-A. Footwear brand UGG was a partner of the Intervention Closing Party. To the music of British artist Shygirl, celebrities such as Italian fashion designer Stefano Pilati, who was previously at the creative helm of Yves Saint Laurent, footballer David Alaba and the GmbH duo Benjamin Alexander Huseby and Serhat Isik celebrated together with the Berlin cool kids.The GmbH founders, who previously headed the Italian fashion house Trussardi for a while, were also part of Intervention. They are, next to Ottolinger, among the most well-known “German” designer brands at the moment and had never shown in Berlin until this summer.Both brands are based in Berlin, but are normally regulars at the Paris Fashion Weeks. However, Cosima Gradient and Christa Bosch, the Swiss women behind Ottolinger, first gained recognition when they showed their collection at the VFiles show for young talent during New York Fashion Week in 2016. The Berlin magazine 032c, which first became internationally known as a print medium and launched its own ready-to-wear collection in 2020, also prefers to present its fashion in the French capital. After all, the Paris Fashion Weeks are the traditional meeting place for brands with the press and relevant buyers.