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With African Culture Colourful Aloha Hawaiian Shirt . the appointment of Sarah Burton as creative director of Givenchy, one of the fashion world’s latest mysteries has been solved. Burton’s appointment, which was announced on Monday, makes her the eighth person to take the helm of the French fashion house. Her appointment comes at a time when both LVMH and Kering have been criticised for their lack of female creative directors at the helm of major luxury fashion houses. From this perspective, her announcement may be considered a step forward, but there are several signs that her future vision may be rooted in the fashion house’s past.As her debut for the brand is not lined until March next year, FashionUnited has taken the time to speculate on what Givenchy’s future might look like and why Burton is right for the job.For nostalgics, Burton’s move to Givenchy is a final ode to her mentor, Alexander McQueen. The late designer himself was the creative director at Givenchy from 1996 to 2001. In many ways, Burton’s move seems to be the only conceivable path for the designer, who has spent most of her career firmly linked to the man who hired her as an intern in 1996. In fact, Burton was originally employed full-time at the McQueen label, while the founder split his time between the two houses.Her appointment decades after McQueen is far less controversial than that of her mentor in his day, when he took on the prestigious position of artistic director at only 27 and pushed the boundaries of what a couture house could be. The reception at the time was lukewarm at best, and yet McQueen and his 18 collections have since shaped not only the history of Givenchy, but also that of fashion – and some of Burton’s collections.

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African Culture Colourful Aloha Hawaiian Shirt . One of the most significant differences between Burton and her mentor, who once told French newspaper Le Figaro that he had ‘no respect’ for Givenchy founder Hubert de Givenchy and only took the job because he loved fashion, is that Burton has both the respect needed to honour a house and its history and the talent to lead it into the future.In the statement accompanying her announcement, the designer said she was thrilled to be able to write the next chapter in the history of this iconic house and bring her own vision, sensibility and conviction to Givenchy, before describing the French house as a ‘jewel’.However, in purely chronological terms, Burton does not succeed Alexander McQueen, but Matthew Williams, who headed the house for three years before leaving last January. The appointment of Williams and his subsequent revamp of Givenchy was strongly orientated towards a younger audience, mainly Gen Z, which he had previously attracted with his brand Alyx 9S.His appointment was in some ways reminiscent of perhaps the most famous period in the brand’s history, when Riccardo Tisci brought the brand into the age of social media, streetwear, and hype, from 2005 to 2017. Even if Williams vision didn’t ultimately catch on like Tisci did.When Tisci joined Givenchy back in the day, the brand struggled after being helmed by a series of creative directors in a very short space of time — a situation very similar to the current one. In 2011, a few years after Tisici took over, Marco Gobbetti, then Givenchy’s chief executive, said in an interview with the Financial Times that the brand was ‘a mess without an identity’. Tisici succeeded in sorting out the ‘mess’ and injected the brand with a new lease of life. A task that will now fall to Burton.