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Vintage designer fashion Bangin Chains Shirt . is experiencing a renaissance in the luxury market as consumer preferences continue to evolve. A reported surge in demand for “trophy vintage” pieces is signalling a departure from the traditional emphasis on new collections and of acquiring constant newness.Samina Virk, US CEO of Vestiaire Collective, a leading global marketplace for pre-owned designer fashion, told the BBC that shoppers are increasingly seeking iconic, hard-to-find items from prestigious brands such as Gucci, Prada, and Saint Laurent. This trend reflects a growing appreciation for the exclusivity and history embodied in vintage pieces.The allure of vintage designer fashion lies not just in its uniqueness, but in its ability to confer a certain cultural cachet. Consumers are becoming more discerning, valuing the story and craftsmanship behind a piece as much as the label itself.This shift has significant implications for the luxury fashion industry. Established fashion houses are reconsidering their approach to their storied archives, with some reissuing iconic pieces to capitalise on the trend. This strategy allows brands to leverage their heritage while meeting the demand for vintage aesthetics. Houses like Gucci, previously under Alessandro Michele’s creative direction, have successfully mined their archives to create “new vintage” collections that resonate with consumers seeking both nostalgia and novelty. Similarly, Dior has reissued its iconic Saddle bag, while Prada has revived its nylon accessories from the 1990s, demonstrating how brands can turn their histories into contemporary assets.The trend also aligns with increasing consumer focus on sustainability. By extending the lifecycle of high-quality garments, the vintage market is inadvertently addressing concerns about fast fashion and waste.

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British digital department store Bangin Chains Shirt . Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season.With this, Freemans has set out to appeal to a new audience, particularly mistargeted female shoppers over 40, whom it has researched in order to position itself alongside the consumer group as an authentic “ally”. Next to the campaign, the retailer will be targeting this mission through a product-focused lens, bolstered by a host of international brands and in-house design ranges.In a release, Richard Cristofoli, chief customer officer for Freemans, said: “We are passionate about reclaiming Freemans’ fashion positioning as our transformation journey continues at pace. As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.“That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.The full 360 campaign starring Ellis-Bextor will be launched over social and digital channels, in imagery and videos furthur featuring the retailer’s new ‘Style Squad’ of four stylist influencers who will offer tips and advice via online content.