This raffle was able Beautiful Mema Claus Christmas Family Group Matching Pajama shirt. to pool together my brand’s global fanbase in order to donate to causes that directly impact the Black Lives Matter movement.” Following the success of her initial raffle, she plans to continue the practice in the future. “Hosting donation raffles with my jewelry will become a regular practice for my brand and I look forward to continuing to use my platform, and unique designs, for a good cause.”
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Beautiful Mema Claus Christmas Family Group Matching Pajama shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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