Cliff Booth Champion Shirt . As always, two brands will be taking honorary spots on the schedule as part of competitive initiatives designed to bolster local names on an international level. For Rakuten’s ‘by R’ project, for which Bape and Marimekko have previously been elected, the fashion week sponsor has chosen Sulvam as this year’s recognised brand.A decade on from designer Teppei Fujita founding the brand, Rakuten said it will celebrate Sulvam’s milestone year with a show to unveil its newly launched women’s collection. The nomination will also see Sulvam added to the official schedule of Paris Fashion Week SS25 as part of Rakuten FWT’s increased ties to the French capital’s own event, where it hopes to garner a more solid footing among a global audience. Rakuten will further back the launch of Sulvam’s reception gala marking the opening of the brand’s flagship store in Paris.Another local label gaining recognition this season is that of Terumasa Nakajima’s Telma, a womenswear brand that is now one in a growing number of names to win JFWO’s Next Brand Award Grand Prix, and as such will hold an opening runway show to kick off the fashion week. Here, Nakajima will showcase a portion of his latest SS25 collection at the event’s official venue in Shibuya Hikarie.In a statement, Nakajima said: “Telma was launched during Covid uncertainty, but it was founded on believing once again in the power of clothing and craftsmanship. I’m always fascinated by the wisdom and traditional techniques passed down in the regions of Japan through generations, and in awe of the genuine attitude and passion of all the people involved in its making. I take this opportunity to express my deepest gratitude for all the people who have continued to support Telma and thank JFW and the committee for recognizing the brand as this year’s ‘JFW Next Brand Award’.”
Cliff Booth Champion Shirt, hoodie, sweater, longsleeve and ladies t-shirt



















Anonymous –
This is my favorite workout shirt when I’m not wearing compression shirts. It is very breathable and has done well with extensive washing after intense workouts at home during the pandemic. It handles sweat well and never pulls at my arms when doing quick moves in my workouts.
Anonymous –
Good quality teeshirt with non fading letters, good deal for someone looking for hip hop style shirts. Also, fast delivery
Anonymous –
Nice smooth material with no itchy inside seams or tags. But go up a size from usual.
That’s because the fit is odd.
On my average-athletic 5’11” frame, the L is oddly small, tapering to the waist such that it pulls towards the back. Not a flattering look. It’s also a little shorter/smaller than I expect even for UA, especially since it’s not a stretchy fit.
I went up to an XL, which was *also* oddly a little *larger* this time than UA XL is normally, reaching almost the back of my thighs in back (front is normal “at the hips”) and feeling roomy enough that it could be a girlfriend-steals-it shirt.
Anonymous –
exactly what i want
Anonymous –
My Mr. Loved his shirt and everyone at his job (true hip hop heads) compliments him every time he wears it!
Anonymous –
These are great! I bought 3 colors after I tried the first. They compliment your body, as any well fitting piece should.
Anonymous –
Actually a good quality tshirt ! Got for my dad as a Father’s Day gift. He’s the biggest fan there ever was. After ordering 3 other “crappy” low quality shirts , this one came and I was shocked ! A good cotton tshirt ! My dad will love it