In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform CM Punk Best In The World Vegas WWE WrestleMania T-shirt . The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior.Nike’s success stemmed from its adept use of Olympic ambassadors and engagement with broader cultural narratives. Basketball icon LeBron James proved particularly valuable, contributing $21m in EMV through 9.6m social media engagements.Luxury brands also made their mark, with Louis Vuitton and Dior achieving EMVs of 63.4m dollars and 61.5m dollars respectively. Their strategies encompassed both direct ambassador posts and secondary influence through press and celebrity discussions. Louis Vuitton’s innovative showcase of the Olympic torch in its signature trunk design exemplified this approach.
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Anonymous –
Good size, good colour
Anonymous –
After being satisfied with one, I bought 2 more. It’s a cheap AND good quality. Keeps my cool when I’m working out, and looks good casual. The fit is great too. I’m a LITTLE out of shape, but this shirt made me look more buff haha. When I wore this shirt casually to a #BLM protest, an old friend I ran into asked me if I’ve been working out even though I hadn’t been (I was barely starting to work out at the time)!
10/10 would recommend.
Anonymous –
I bought this for my boyfriend who works in a shop and is always telling me how stupid everyone is. He wore it proudly to work and laughed when I gave it to him. It’s also true to size.
Anonymous –
My husband love this shirt. He said its soft and loves the picture on the front.
Anonymous –
I purchased this shirt for my niece who is a huge fan. Her and her friends love it