Cocktail Neon Universe Love Aloha Hawaiian Shirt

Swiss performance sportswear brand On Cocktail Neon Universe Love Aloha Hawaiian Shirt . backed by tennis legend Roger Federer, debuted at London Fashion Week to celebrate its ongoing creative partnership with FKA Twigs.The artist, singer and dancer joined On as a creative partner in May to help the sportswear brand introduce its new training collection as part of its commitment to deepen its investment in apparel.The partnership marks a new direction for On’s training vertical by redefining the connection between physicality and self-expression, which was showcased with a live performance by FKA Twigs celebrating the body, mind and spirit.‘The Body is Art’ performance is a concept drawn from a quote by FKA Twigs that delves into the beauty of bodies in motion and saw the artist, known for her avant-garde approach to music, dance and visual arts, debuting new songs from her upcoming album, while surrounded by dancers wearing On training apparel, on a set co-designed by FKA Twigs and Arthur De Borman.On the concept, FKA Twigs said in a statement: “Training puts me in a different mind and body space that elevates me to a higher frequency. When I train, I feel very beautiful, but it’s a beauty from the inside. It’s got nothing to do with how I look on the outside. It’s just a beautiful feeling. The body is art, so why don’t we approach it that way?”

Cocktail Neon Universe Love Aloha Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt

‘The body is art’ is more than just a theme Cocktail Neon Universe Love Aloha Hawaiian Shirt . it serves as a manifesto that aligns with On’s mission to ignite the human spirit through movement and is a shared vision with FKA Twigs to reimagine training as a holistic experience, engaging the body, mind and spirit. On hopes that the concept encourages individuals to view their bodies as canvases and their movements as art, “elevating training a physical task to an expressive and empowering journey with endless opportunities for self-expression”.The autumn/winter 2024 training collection offers an assortment of womenswear and menswear designed to support a broad range of training activities while maintaining a focus on comfort, style and performance. Key apparel pieces include T-shirts, joggers, bras, and its Cloudnova X trainers, designed for transitioning from the street to the gym with its CloudTec midsole and X-shaped Speedboard.In addition to signing up FKA Twigs, On recently announced a multi-year partnership with actress Zendaya in June, where they will collaborate on future creative campaigns and products “to drive meaningful conversations around movement and wellbeing”.