British digital department store Colorful Ducks Hawaiian Shirt . Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season.With this, Freemans has set out to appeal to a new audience, particularly mistargeted female shoppers over 40, whom it has researched in order to position itself alongside the consumer group as an authentic “ally”. Next to the campaign, the retailer will be targeting this mission through a product-focused lens, bolstered by a host of international brands and in-house design ranges.In a release, Richard Cristofoli, chief customer officer for Freemans, said: “We are passionate about reclaiming Freemans’ fashion positioning as our transformation journey continues at pace. As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.“That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.The full 360 campaign starring Ellis-Bextor will be launched over social and digital channels, in imagery and videos furthur featuring the retailer’s new ‘Style Squad’ of four stylist influencers who will offer tips and advice via online content.
Colorful Ducks Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt



Anonymous –
Awesome shirt for last minute costume at a great price. Fits true to size and colors don’t fade after several washes.
Anonymous –
Fits true size. somehow it’s a good fabric.
Anonymous –
Bought this, along with the pants, for a friend. He could not have been more pleased. The fabric is very comfy.
Anonymous –
Great quality
The color is true and as expected. After washing the shirts it shrank just a little bit since it is cotton but otherwise the fit was good. The quality of the shirt was good and felt very soft. I could be in it all day.
Anonymous –
I really like these t shirts. My neck is thick and these fit nicely, not too tight like many other brands. I wear 3X and they fit perfectly. The material is plenty thick and is comfortable for me in the cold weather. I will buy again.