What is eco-friendly fashion Colorful Queen Lioness with Crown shirt. Once the term conjured images of a woman bravely shrugging on a shapeless brown sack, sacrificing style for the environmental crusade. As discussion of the global climate emergency grows more urgent, fashion labels are responding, and this stereotype is being rapidly left behind. The textile industry is responsible for almost 10% of the world’s greenhouse gas emissions, a fact which is increasingly important to consumers: in a study published by KPMG in 2019, 82% of Londoners said they were concerned about the environment, with 54% specifically in support of sustainable fashion.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Colorful Queen Lioness with Crown shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.