Swiss performance sportswear brand On Dog Loki classic T-Shirt . backed by tennis legend Roger Federer, debuted at London Fashion Week to celebrate its ongoing creative partnership with FKA Twigs.The artist, singer and dancer joined On as a creative partner in May to help the sportswear brand introduce its new training collection as part of its commitment to deepen its investment in apparel.The partnership marks a new direction for On’s training vertical by redefining the connection between physicality and self-expression, which was showcased with a live performance by FKA Twigs celebrating the body, mind and spirit.‘The Body is Art’ performance is a concept drawn from a quote by FKA Twigs that delves into the beauty of bodies in motion and saw the artist, known for her avant-garde approach to music, dance and visual arts, debuting new songs from her upcoming album, while surrounded by dancers wearing On training apparel, on a set co-designed by FKA Twigs and Arthur De Borman.On the concept, FKA Twigs said in a statement: “Training puts me in a different mind and body space that elevates me to a higher frequency. When I train, I feel very beautiful, but it’s a beauty from the inside. It’s got nothing to do with how I look on the outside. It’s just a beautiful feeling. The body is art, so why don’t we approach it that way?”
Dog Loki classic T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
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Anonymous –
The t-shirt fits nicely and the material is also nice.
Anonymous –
Love the green T! Looks great and fits perfectly!
A good , more heavy duty, T shirt. It’s fit great and the neck especially doesn’t get pulled out looking. It’s comfortable with kind of a stretch to it. You can easily just wear it with jeans and it looks like good quality.