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Jukebox Fishing Aloha Hawaiian Shirts Beach Short . the women’s personal care brand offering clean, nourishing handmade soaps and natural deodorants, has announced its first major retail launch, entering all Walmart stores nationwide and on.The personal care brand, dreamed up by a team of soap-loving ladies and the makers of Dr. Squatch, aims to reimagine the shower experience for consumers with music-inspired soaps and deodorants that mix nostalgic and innovative scents with natural ingredients and sustainable practices.Jukebox, which officially launched direct-to-consumers in 2023, will debut in Walmart with 14 stock-keeping units, including its lavender, vanilla and watermelon scented soaps, featuring natural fats like olive oil, castor oil, coconut oil, and organic shea butter that have been handcrafted in the US.Emily Woods, head of Jukebox, said in a statement: “We are so excited about sharing Jukebox with Walmart shoppers. Jukebox is rooted in addressing the unique personal care needs of women without sacrificing any of our key features: naturalness, efficacy, and scent.“Women, especially moms like me, are increasingly turning to natural and looking to remove the chemical-laden products they are used to seeing in the aisle from their daily routines. We want safe, clean products that are actually effective, from brands we are excited about using.”

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Fishing Aloha Hawaiian Shirts Beach Short . Beauty brand E.l.f has signed a multi-year global partnership to sponsor the Billie Jean King Cup by Gainbridge (BJKC) tennis tournament, the world’s largest annual international team competition in women’s sports.The tournament dubbed the women’s World Cup of tennis, will host its finals in Málaga, Spain, from November 13 to 20, and E.l.f. will be BJKC’s exclusive skin and cosmetic partner as part of its mission to support equality and inclusivity.In addition, E.l.f. will co-host the inaugural Power of Women’s Sports Summit on November 20, produced by Billie Jean King Enterprises. The summit will convene 100 inspirational leaders, athletes, and movement makers across the world of sports, business and entertainment to celebrate progress and raise awareness of the ongoing journey for advancing gender equality in sports.Kory Marchisotto, chief marketing officer of E.l.f. Beauty said in a statement: “84 percent of sports fans are interested in women’s sports – 49 percent of them are women – and yet only 15 percent of media coverage is women’s sports. The math is not mathing.“So, we are causing an E.l.f.ing racket to help democratise the playing field. You can’t create real equality if the awareness to build a fan base isn’t there. E.l.f. is stepping up to help shape the conversation. By creating access, we inspire change and empower others to do the same.”Ilana Kloss, chair of Billie Jean King Cup Limited, added: “E.l.f. champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality, and empowerment, and we are thrilled to welcome them as a partner.“Their dedication to inclusivity and impact mirrors our mission to promote equality and excellence in women’s sports. This partnership will inspire athletes and fans alike, highlighting the beauty of diversity and the strength of unity.”