In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform Future Looks Bright Shirt . The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior.Nike’s success stemmed from its adept use of Olympic ambassadors and engagement with broader cultural narratives. Basketball icon LeBron James proved particularly valuable, contributing $21m in EMV through 9.6m social media engagements.Luxury brands also made their mark, with Louis Vuitton and Dior achieving EMVs of 63.4m dollars and 61.5m dollars respectively. Their strategies encompassed both direct ambassador posts and secondary influence through press and celebrity discussions. Louis Vuitton’s innovative showcase of the Olympic torch in its signature trunk design exemplified this approach.
Future Looks Bright Shirt, hoodie, sweater, longsleeve and ladies t-shirt



















Anonymous –
Anonymous –
So I bought 4 shirts and replaced 2 cause they were too tight.. what I found out was if the tag said made in Mexico they were tighter fit then the ones that say made in Jordan. Tried many avenues to explain this to customer service and on the return and it did no good. The only difference between the shirts that fit and the shirts that were tight were the tags that said made in mexico. Really bummed because I love the shirts and under armour itself. thank you
Anonymous –
Perfect fit & good material. I’m in the process of losing some extra pounds and gaining it back in my chest, arms and back and it fit’s great. Wore it with success on a first date, no complaints here.
Anonymous –
It seems like a great t-shirt. The print and color are fantastic. The sizing by this brand seems to run a little smaller than suggested. For at least two different shirts we received from them our ‘correct size’ according to their size chart was a little too snug. The next size up was a perfect fit (we have a 4x and a 5x person in the house).
Anonymous –
Very Cool, recomended nice shirt
Anonymous –
The shirt was perfect and great for the quality. Didn’t realize it was a men’s shirt but fits perfect for woman too.