Geolier Fire T-shirt

Geolier Fire T-shirt . Sportswear brand Reebok has joined forces with LA fashion and lifestyle brand Juicy Couture to launch a Y2K-inspired capsule collection.The limited-edition collection features eight apparel pieces and five unique footwear silhouettes, which merge Juicy Couture’s signature rhinestones and velour with Reebok’s sports heritage style.The apparel offers reimagined versions of Juicy Couture’s classic tracksuits, featuring updated silhouettes and materials that play into current trends while paying homage to the original designs, alongside graphic T-shirts and a retro-inspired body contouring bodysuit with mesh panels, velour detailing and rhinestone branding.

Geolier Fire T-shirt, hoodie, sweater, longsleeve and ladies t-shirt

Geolier Fire T-shirt . While Reebok classic footwear silhouettes, including special iterations of the Classic Leather SP Extra, BB 4000 Mid ll, and Classic Slide, have been enhanced with Juicy Couture’s touches, such as bejewelled rhinestone branding paired with plush and velour detailing.Stefani Fleurant, executive vice president of sports and lifestyle marketing at Authentic, owner of the Reebok and Juicy Couture brands, said in a statement: “We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the 90s and early 2000s.”By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands.”The Reebok x Juicy Couture collection will be available on Reebok.com and select retailers from July 24.The handbag is the first item in a forthcoming collection of accessories, which will include wallets, laptop cases, and more bag styles, launching later this year.Edward TJ Mitchell, chief technology officer of Arda, said in a statement: “We’re extremely proud to see our partnership with Been materialise into the first tangible product made from New Grain.“The concept bag is the culmination of continuous R&D, where we experimented with various thicknesses, colours, patterns, material flexibility, designs, and more. Been’s expertise working with innovative materials enabled us to transform our next-gen material into a finished product in record time.”Genia Mineeva, founder of Been London, added: “Collaborating with Arda has been a fantastic experience. This partnership allows us to pioneer new materials and lead the charge in circular design and sustainable fashion.“As a brand making premium products entirely from materials that would otherwise be discarded, we’re really excited about the possibilities of Arda’s innovation. The New Grain handbag is just the beginning of what we can achieve together.”