In a striking demonstration of marketing prowess during the 2024 Olympics, Nike has emerged as the clear leader in Earned Media Value (EMV), according to data from WeArisma, an earned media analytics platform Go Back We Screwed Up Biden T-Shirt . The sportswear giant generated 238.8m dollars in EMV, outperforming high-end fashion houses Louis Vuitton and Dior.Nike’s success stemmed from its adept use of Olympic ambassadors and engagement with broader cultural narratives. Basketball icon LeBron James proved particularly valuable, contributing $21m in EMV through 9.6m social media engagements.Luxury brands also made their mark, with Louis Vuitton and Dior achieving EMVs of 63.4m dollars and 61.5m dollars respectively. Their strategies encompassed both direct ambassador posts and secondary influence through press and celebrity discussions. Louis Vuitton’s innovative showcase of the Olympic torch in its signature trunk design exemplified this approach.
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Anonymous –
My husband loved these shirts so much, we ended up ordering a half dozen! Great product as you would expect
Anonymous –
Bought for Father’s Day for hubby. Ordered the 2XL. The tag on short said XXL which is not the same thing. It was tight. Nice fabric though. Short fits at the waist and raises above when raising arms.
Anonymous –
Good quality teeshirt with non fading letters, good deal for someone looking for hip hop style shirts. Also, fast delivery
Anonymous –
Great value. Didn’t shrink
My husband doesn’t normally wear tee-shirts. He is recovering from shoulder surgery and needed some comfortable soft tees to wear under his arm sling that he wears constantly for 8 weeks. These are roomy and didn’t shrink. They are 100% cotton and are soft. You get two for a great price. Buy several!!