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HOT Georgetown Hoyas Blue Stretch Oxford Hawaiian Shirt . International bridal and formalwear brand Allure Bridals has launched a new brand, AmaBella Quinceañera, which offers a range of designs for Quinceañeras.Designed to serve the Latinx community and beyond, AmaBella is positioned as a coming-of-age brand and features a broad selection of dresses and other formal wear styles for Quinceañera.Each dress in the collection is unique and includes additional features such as removable sleeves, decorative bows, intricate lace, striking beadwork, appliqués, and additional embellishments. The designs feature a diverse array of colors, materials, and necklines, catering to a broad spectrum of fashion preferences.“At Allure Bridals, our focus is always on celebrating the big moments in your life, and a Quinceañera or Sweet Sixteen is one of those key moments,” said Marco Montenegro, chief growth officer at Allure Bridal, in a statement. “Our growth into the formalwear space has been a priority for us this past year, as is evidenced by our acquisition of Portia & Scarlett and the exciting new launch of the AmaBella brand.”The launch of the new brand sees Allure Bridals expand its offering to a larger consumer demographic while providing designs for all the milestones in its customers’ lives, from their 15th birthday to their wedding day. The launch of AmaBella comes not long after Allure Bridals announced its acquisition of formalwear brand Portia & Scarlett.

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HOT Georgetown Hoyas Blue Stretch Oxford Hawaiian Shirt . Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations.Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100 pounds worth of Airbnb credit to put towards future Airbnb bookings by booking a stay at one of its rental properties in the UK, Ireland, Spain, Italy, France, North America, Scotland, Greece, or the Caribbean to attend a wedding before the end of the year.Eshita Kabra-Davies, founder and chief executive at By Rotation, said in a statement: “Airbnb has revolutionised the way we travel, promoting a community-driven approach. The brand is a huge source of inspiration behind the online fashion marketplace we have created at By Rotation.“Weddings are such joyous occasions and attending them should be as stress-free as possible. We believe both our brands can help with that combining the best of travel, accessible fashion, for your wedding calendar.”The move comes as new research from Airbnb reveals that the average wedding guest spends 661 pounds per wedding.Amanda Cupples, general manager for the UK and Northern Europe at Airbnb, added: “Partnering with By Rotation couldn’t have ‘married’ up more perfectly, as their fashion expertise enables wedding guests to hire their dream outfit in a more sustainable and cost-friendly way.“This, combined with Airbnb’s range of unforgettable stays all over the globe, where you can have the place totally to yourself, helps make the wedding guest experience all the more easy, and affordable too.”