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HOT Los Angeles Lakers Flower Graphic Hawaiian Shirt . Italian luxury label Etro is set to become the “world’s first fashion house” to broadcast a live runway show via the Apple Vision Pro headset. For a select group of guests, the device will serve as the platform for viewing the brand’s upcoming Milan show, scheduled to take place during the city’s fashion week on September 18.Those selected will attend the Etro show from a secondary location in Milan, where they will watch the runway in an immersive setting while wearing the headsets provided by the brand. Top Etro clients in Asia, the Middle East, Europe and the US will also be able to view the event while using the headsets.The collaboration will continue following the show, with the Apple headsets to remain in international Etro stores, allowing customers to relive the show, as well as additional digital content, at a later date. It must be noted that the Apple Vision Pro is currently in limited use and has not yet officially been launched in Italy, making Etro’s partnership with Apple fairly exclusive.It builds on the brand’s ongoing emphasis on the digital landscape, with it previously taking part in Metaverse Fashion Week, March 2022, where it was also possible to view Etro looks in an online setting during the event. Etro doubled down on this digitalisation with the unveiling of an AI campaign for its SS24 collection. Here, AI-generated models sported looks for the line amid otherworldly backdrops.

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American sustainable HOT Los Angeles Lakers Flower Graphic Hawaiian Shirt . womenswear brand Reformation has unveiled a collection designed in partnership with Grammy-award-winning singer-songwriter Kacey Musgraves.The 17-style Kacey Musgraves x Reformation collaboration has been designed to share the singer’s desire for “slowing down,” with a collection that is less brat summer and more English countryside charm that the brand states has been “made for frolicking”.Musgraves has designed an earthy collection of pastoral dresses, separates and accessories featuring warm plaids, rich silks and suedes, dainty lace details, vintage-inspired denim, and a custom-for-Musgraves Reformation floral print.The collection also highlights the brand’s sustainable commitment, with the pieces made from recycled and regenerative materials, including Reformation’s new 95 percent recycled, 5 percent virgin cashmere blend and regenerative woolThe collection marks Musgraves’ first-ever collaboration with a fashion brand and coincides with the beginning of the US tour of her new album ‘Deeper Well’.Commenting on the collaboration, Musgraves said in a statement: “Designing every little detail of this collection and partnering with an earth-conscious brand I’m organically a fan of was such a joy and a fun opportunity to flex a different creative muscle.“Each piece was very thoughtfully and personally crafted over many months and propels the classic aesthetic of ‘Deeper Well’ into a new, wearable dimension.”The collection is available online, in all Reformation stores, and at Nordstrom from September 16.