British digital department store HOT M1A1 Abram’s Australian Army Meadow Hawaiian Shirt . Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season.With this, Freemans has set out to appeal to a new audience, particularly mistargeted female shoppers over 40, whom it has researched in order to position itself alongside the consumer group as an authentic “ally”. Next to the campaign, the retailer will be targeting this mission through a product-focused lens, bolstered by a host of international brands and in-house design ranges.In a release, Richard Cristofoli, chief customer officer for Freemans, said: “We are passionate about reclaiming Freemans’ fashion positioning as our transformation journey continues at pace. As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.“That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.The full 360 campaign starring Ellis-Bextor will be launched over social and digital channels, in imagery and videos furthur featuring the retailer’s new ‘Style Squad’ of four stylist influencers who will offer tips and advice via online content.
HOT M1A1 Abram’s Australian Army Meadow Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt



Anonymous –
During the pandemic, but I’ve always received my items, even if I had to wait an extra week or so.
Anonymous –
I bought these as my primary work shirts. Where my other ones you can get the big box dept store (or anywhere really) wore holes in them pretty fast, these have stood up to the wear and tear of ‘work’ work, ‘home’ work, and the washings and dryings in between. I don’t wear anything else to work in. Haven’t since I got them late Nov of last year. There is one caveat : I sweat a lot and these do not help there. I chose black simply because it helps to hide it while on the job, but they are thicker than the usual t-shirt and will add to the seat factor. I bought 4 sets; They’re all I wear. Except when I go out. An added bonus is that the black hides the grease stains that inevitably are left on any clothing when working on a vehicle. I’ve made 2 pairs of good jeans into work-around-the-house jeans, but nothing at all can be seen on these (black) shirts.
Anonymous –
Fits good very nice arrived on time material good