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HOT Personalized Iron Maiden Powerslave Hawaiian Shirt . WHP Global, the owner of the Lotto brand, has unveiled the launch of Lotto’s debut US pickleball collection with sports retailer Dick’s Sporting Goods. The announcement comes weeks after Lotto revealed its new strategic partnership with the Brooklyn Aces, joining ownership group that includes Kevin Durant, Rich Kleiman, Drake, Michael B. Jordan, and others to co-own a professional pickleball team.Lotto, the official apparel sponsor for the Brooklyn Aces, also announced the signing of major league Pickleball and PPA Tour star Pablo Tellez from the team as its newest professional pickleball ambassador, who joins the brand’s roster of more than 300 athletes internationally.The development sees Lotto expand its sportswear apparel collection from tennis and soccer into a new category. The new pickleball line includes both equipment and footwear for men and women, with retail prices for the paddles ranging between 150 and 200 USD and footwear retailing between 70 and 150 USD.

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HOT Personalized Iron Maiden Powerslave Hawaiian Shirt . “Having the chance to represent a brand like Lotto with such a long-standing heritage in sports is an amazing opportunity,” said Pablo Tellez in a statement. “I have never worn more comfortable footwear – Lotto’s shoes really help me compete at my highest level. I’ve noticed since joining Lotto a new comfort level on the court, and the Lotto Ultimo Pickleball Paddle has taken my game to the next level.””Adding Pablo Tellez to our roster of pro athletes is a strategic move as we build a presence in pickleball – the fastest growing participation sport in the US,” said Jameel Spencer, chief marketing officer of fashion & athletic verticals at WHP Global, in a statement. “With our pickleball collection now at Dick’s Sporting Goods stores and online, we are applying the same meticulous approach and attention to detail that has made Lotto world-renowned for innovation and performance in footwear and apparel for over 50 years.”Effy Zinkin, COO at WHP Global, added, “We are enjoying tremendous success with our soccer and tennis lines at Dick’s Sporting Goods, and we are excited to strengthen our partnership with the leading sporting goods retailer as we introduce our innovative pickleball collection to a wider audience. This collaboration underscores our commitment and strategic vision for growing the Lotto brand in emerging sports categories like pickleball.”Alongside Pablo Tellez, Lotto welcomes Jhonnatan Medina Alvarez, a former tennis player and current pickleball player and coach, as a brand ambassador. With three decades of experience in tennis and pickleball, Medina Alvarez joins Lotto’s existing US athlete partners, including USWNT star Sofia Huerta, St. Louis CITY SC defender Tim Parker, and Fox Sports host Stu Holden.