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Louis Vuitton I have Two Titles Dad and Grandpa T-Shirt . bagged the top spot among the most searched brands, followed by Chanel, Prada (first among Gen Z consumers), Gucci and Loewe. Miu Miu, Celine, Bottega Veneta, Dior and The Row round off the Top Ten. Searches for men’s bags soared by 900 percent compared to last year, with Gucci, Fendi and Chanel leading.

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“All of these brands are redefining fashion by appealing to the masses I have Two Titles Dad and Grandpa T-Shirt . Prada, for example, taps perfectly into ’90s and Y2K trends, and has become Gen Z’s most-searched brand. There’s also Chanel and Gucci—whose handbags are our most-searched item and second most-searched item, respectively—reigning in popularity among Boomers and Zoomers alike,” explains Noelle Sciacca, The RealReal’s associate director for women’s fashion and strategic partnerships.. “Miu Miu, breaking traditional age-specific style norms, has seen a remarkable 47 percent year-over-year increase in searches for its vintage pieces. The trend towards fashion’s continued democratisation across genders is also clear, with many of these brands championing gender-fluid styles and inclusivity,” adds Sciacca.While consumers are on average spending 20 percent more on bags today than they were five years ago, a trend is noticeable towards slightly more accessible styles from established brands like Miu Miu and Loewe but also emerging ones.“In 2024, buyer growth in the 1,000 to 3,000 US dollar price range has increased by 13 percent compared to last year, marking the largest uptick of any price category—with a focus on good investments over trends,” sums up the report.Among the ten best bag investments are The Row’s “Margaux”, Hermes’ “Kelly” bag, Bottega Veneta’s “Andiamo”, Chanel’s “Mini 22 Hobo” and Loewe’s “Puzzle” on the more predictable side, but The RealReal also recommends a few less known ones: Toteme’s “T-Lock”, Savette’s “Pochette”, Polène’s “Numéro Dix”, Alaïa’s “Teckel” and Mulberry’s “Alexa” bag.Fakes are a force to reckon with this year as well, and The RealReal intercepted over 7,000 counterfeit bags during the authentication process. “While the most commonly counterfeited bags are still the usual suspects—Hermès, Chanel, Louis Vuitton, Gucci—we have seen a major uptick this year in Celine and The Row knockoffs following 2023’s quiet luxury boom. These “superfakes” are often jarringly similar to the real thing, with an attention to detail authenticators have seldom seen before.”
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