Western brands haven’t I Paused My Game to Be Here Perfect for Great Gamer shirt. exactly perfected storytelling, either. Bousso believes the industry needs to do more to combat racism and inequality, starting with increased transparency. “Every brand has a Black person on their team, even if it’s someone in the factory sewing buttons,” she says. “Brands need to tell their stories, and ask themselves how they can do more for them. Whatever they’re doing, they can do more.” She pointed to Everlane and Sézane as examples of companies that elevate and celebrate the people who make their clothes.
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Sustainable fashion means clothing that is created ethically, from design to sourcing to production, and which is made to last I Paused My Game to Be Here Perfect for Great Gamer shirt. (Head here for more on sustainable packaging; and here for tips on sustainable merch printing.) Here are some inspiring examples of fashion brands focusing on both style and a sustainable agenda. This eco-friendly footwear brand has sold more than a million trainers in America. Their success is partly down to simplicity: for their first year of operation, they only had a single shoe available: the Wool Runner, comfortable and versatile, with soles made from sugarcane and upper fabrics from sustainable eucalyptus or merino wool. It’s all in the name with this new online clothes store. With every purchase, 90% of the profits go to charitable causes, with the rest going back to the brand. Better yet, shoppers can choose which charity they want their proceeds to go towards. Based in Camden and launched in 2018, Ninety Percent deals in luxury basics, for those who want clothes for everyday use without skimping on comfort or quality.A favourite for yogis and athletes, this brand sells workout clothing for men and women alongside yoga mats and other accessories. Their sustainable fabrics are not just ethical and flattering, they are also functional, made for sweating and perfecting your vinyasa flow.