Max Mara Fashion Group I the old town T-Shirt . the parent company of Italian luxury fashion house Max Mara, Marina Rinaldi, and Marella, among others, has gone fur-free, according to press releases from a number of animal rights organisations.The announcement comes after Max Mara faced increasing pressure for several years from animal rights organizations such as People for The Protection of Animals (PETA) and Four Paws to stop using real animal furs in its collections.“Max Mara, including the Max Mara Fashion Group (MMFG) and any subsidiaries, has adopted a fur-free policy and has no intention of introducing fur into any upcoming collection for any of the MMFG brands,” said a Max Mara executive in a statement released by Four Paws.The company’s decision to step away from using fur comes months after the Fur Free Alliance (FFA), a coalition of over 50 animal protection organizations from over 35 countries, launched a global campaign during fashion weeks in New York City, London, Milan, and Paris this past February, that called on Max Mara to implement a fur-free policy. The international campaign garnered significant support, with over 270,000 emails, 5,000 phone calls, and numerous social media posts conveying a strong plea for Max Mara to embrace a fur-free future.
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