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Justin Jefferson Minnesota Vikings NFL down there somewhere T-Shirt . Up until this point, Canada Goose had traditionally upheld and maintained its use of coyote fur, outlining the benefits provided by real fur, such as its ability to disrupt airflow, its anti-freezing and anti-water retention capabilities, which, according to the brand, makes it exceptionally functional in extreme weather. “By reusing fur that is reclaimed, we’re just taking a resource that’s already sustainable and making it even more sustainable,” said Dani Reiss, CEO of Canada Goose, in an interview with the New York Times. Reiss stressed that the brand’s decision to step away from using new fur was an environmentally conscious decision and not a response to pressure from activists, although the brand has been under fire for its use of real fur and down since 2006.Animal rights organization People for the Ethical Treatment of Animals (PETA) has been urging Canada Goose to cease using fur for more than a decade, calling on consumers to join in on its protests and boycott the brand while highlighting the animal cruelty linked to its coyote fur and down use. In 2016, the advocacy group escalated its efforts and launched a comprehensive campaign. A year later, PETA became a shareholder when Canada Goose went public, purchasing shares with the hopes of introducing “shareholder resolutions against the use of fur and down in the outerwear maker’s products.”

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Justin Jefferson Minnesota Vikings NFL down there somewhere T-Shirt . Consumer confusion and backlash following collaboration with Jane Fonda Back in 2020, Canada Goose unveiled its Sustainable Impact Strategy in its inaugural Sustainability Report, outlining ambitious goals, including reaching net zero scope 1 and 2 emissions by the end of 2025, as more and more brands started to respond to industry and consumer pressure to shift their business operations to a more sustainable and circular economy-based system. In that same report, Canada Goose also announced a significant shift in its production. Starting in 2022, the brand will cease purchasing new fur from trappers. Instead, Canada Goose said that it will transition to using reclaimed fur, namely fur already present within its supply chain and the marketplace. As part of this initiative, the Toronto-based brand shared plans to start buying back fur ruffs from customers’ coats to recycle the fur in the upcoming months.
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