Navy Stearman Biplane Hawaiian Shirt

Navy Stearman Biplane Hawaiian Shirt . Contemporary French fashion brand Ba&sh, which recently became a B Corp-certified company, has outlined plans to strengthen its commitment to reduce its water consumption and pollution as part of an ambitious 2030 sustainability strategy.The strategy is based around five key pillars – climate and biodiversity, certified materials, traceability, circularity and empowering women, and the Parisian womenswear brand is making water management a key commitment.Pierre-Arnaud Grenade, chief executive of Ba&sh, said in a statement: “Our recent B Corp certification is one step, but not the destination. Managing water resources is one of our biggest challenges when it comes to Ba&sh processing methods. We are aware of the significant impact that the textile industry has on this precious, vital resource.“We have always placed sustainability and respect for the environment at the heart of what we do. Our goals are ambitious but necessary, if we are to help preserve our planet’s biodiversity and natural resources.”

Navy Stearman Biplane Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Navy Stearman Biplane Hawaiian Shirt . In 2023, Ba&sh calculated its water footprint (in terms of consumption and pollution) throughout its entire supply chain (producing raw materials, processing, product usage), supported by consultancy firm I Care & Consult, and based on this, it has set out a plan to reduce its consumption by focusing on water-intensive stages of processing, such as with tanning, dyeing and washing denim.For instance, tanning leather is a step that requires a lot of water and leads to significant water pollution, mainly due to the chemicals used to tan the hides. In 2023, 97 percent of the leather used by Ba&sh came from tanneries certified by the Leather Working Group (LWG), which assesses the environmental performance and compliance of tanneries regarding their use of energy, water, and chemicals. LWG tanneries are classified as Gold, Silver or Bronze according to their degree of conformity in these areas.By the end of 2025, Ba&sh is aiming for 100 percent of the tanneries it works with to be certified – 80 percent as LWG Gold and 20 percent as LWG Silver.