Peach Daddy Shirt . London Fashion Week designer Roksanda is collaborating with supermarket clothing brand George at Asda as part of LFW’s continued 40th-anniversary celebrations.The collaborative collection will offer Roksanda’s signature style to an accessible audience while raising funds for the BFC Foundation programme, a charity supporting the future growth and success of the British fashion industry with a focus on education, grant-giving, and business mentoring.George at Asda states its donation to the BFC Foundation is part of its ongoing commitment to British Fashion. The amount of the donation has not been disclosed.Commenting on the collaboration, Roksanda said in a statement: ‘‘As an alumnus of the BFC NewGen, this collaboration has allowed me to give back to the community, which helped start my creative career. Incredibly fortunate to be a previous winner, I understand the importance of support and how without it, brands might not be able to grow and develop to their full potential.“In celebration of London Fashion Week’s 40th anniversary, I am delighted to collaborate with George and the British Fashion Council on a collection that not only honours but also spotlights the extraordinary work of NewGen. Together, we aim to generate funds that will inspire and empower the next wave of innovative designers, ensuring their voices are heard and celebrated beyond the fashion landscape.”The 30-piece collection, launching on September 17, showcases Roksanda’s signature use of colour, femininity and sculptural shapes. Highlights include a burgundy trench coat, a sweat dress reinvented, two-tone oversized puffer scarves, graphic T-shirts and sweatshirts, colour-pop borg fleeces, and popper-side track pants, as well as compact-knit flare trousers and skirts with coordinating jumpers.Liz Evans, chief commercial officer at George, said: “As the first supermarket fashion retailer in the UK, we felt this was the perfect opportunity to bring to life our brand mission of democratising great style and quality at a compelling price.
Peach Daddy Shirt, hoodie, sweater, longsleeve and ladies t-shirt



















Anonymous –
perfect size and nice fabric
Anonymous –
I love this shirt,the material feels good, its a nice fit and its different. I haven’t seen anyone wearing this.
Anonymous –
not bad for this
Anonymous –
Perfect if you have a husband like mine who is willing to dress up but not go all out. My son wanted to be an astronaut so I went as an alien and found this little number so my husband could be mission control.
Anonymous –
great fit highly recommended
Anonymous –
Good outside work T-shirt
Bought these for working in my yard. They are just the right size (XL) and length. On me, the hem is down to the bottom of the front pocket openings on my jeans and the fit is slightly loose, not figure hugging.
I’m not sure what the definition of “heavy” is supposed to be. These seem to feel slightly thicker than the Hanes or Fruit of the Loom multi-pack white T-shirts you can buy at your local supermarket, but you can still easily see through them when held up to a sunny window, for example.
I waited to do this review until one shirt was washed to record the amount of shrinkage and see how the texture changed. New, they are almost silky in feel. Very nice. Once washed, they lose that and become slightly rougher, like any other T-shirt. After one wash, as shown by the photo of washed over top of new, they have lost maybe 1″-1.5″ on length, but the width change was minimal and the fit is still a loose XL. The color faded slightly also.
It’s a T-shirt and it’ll meet my intended use, but I wouldn’t say they were “special”
Anonymous –
Like very much
I ordered these oversized for sleeping in and I’m very pleased they are nice and soft 100%cotten so I ordered 2 more on the way I was surprised that they didn’t shrink much at all 👍👍
Anonymous –
Awesome shirts!
These shirts are great. There are many reviews stating that they are not heavyweight but they are much heavier than the regular ones. Also, I would order one size larger than normal because they do shrink in the wash. I purchased the white and they are very bright and not faded at all and unlike many T-shirt’s, they are not too narrow but just the right width. Definitely worth purchasing.