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British digital department store Shrewd Clever Slick Walt Frazier New York Knicks Shirt . Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season.With this, Freemans has set out to appeal to a new audience, particularly mistargeted female shoppers over 40, whom it has researched in order to position itself alongside the consumer group as an authentic “ally”. Next to the campaign, the retailer will be targeting this mission through a product-focused lens, bolstered by a host of international brands and in-house design ranges.In a release, Richard Cristofoli, chief customer officer for Freemans, said: “We are passionate about reclaiming Freemans’ fashion positioning as our transformation journey continues at pace. As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.“That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.The full 360 campaign starring Ellis-Bextor will be launched over social and digital channels, in imagery and videos furthur featuring the retailer’s new ‘Style Squad’ of four stylist influencers who will offer tips and advice via online content.

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Pantone adds that this season Shrewd Clever Slick Walt Frazier New York Knicks Shirt . LFW designers are opting for confident and strong colours that “stimulate the borders of familiarity, evoking a mood of unabashed freedom of expression that points toward the future”.Pantone 14-4122 ‘Airy Blue’ is an expansive, quieting and peaceful sky blue, and its calming presence “evokes a profound sense of serenity”.Pantone 14-0442 ‘White Grape,’ also on the NYFW SS25 palette, is a pungent green tone with a yellow undertone, which “tantalises and refreshes our tastebuds”.Pantone 11-0615 ‘Pear Sorbet’ is a discreet aerated pastel. Its pale yellow with a blend of sweetness, offers a “lighthearted vision that softly awakens the senses”.Pantone 17-5126 ‘Viridian Green’ is a coolly refreshing eco-inspired green-blue, designed to infuse everyday life with feelings of tranquillity.Pantone 12-0719 ‘Yellow Jasper’ has a luminous warmth that Pantone states sparkles “with optimism,” and “speaks of energy and life”.Pantone 16-1541 ‘Camellia’ is a bright and bold, yet invitingly approachable vibrant floral hue that sends a “message of freedom and spontaneity”.Pantone 18-1160 ‘Sudan Brown’ is a naturally rich earth-baked brown tied to the great outdoors. Pantone adds that it recalls “frontier buckskin and well-worn boots,” instilling a contemporary spin on British tradition.Pantone 18-1762 ‘Hibiscus’ is a botanical red hue with an infectious passion that instantly draws our attention.Pantone 18-3737 ‘Passion Flower’ is an opulent jewel tone purple that infuses the palette with “a magical aura” as it plays into the growing desire for glamour.Pantone 19-1528 ‘Windsor Wine’ is “elegance personified,” which evokes the luxury of bygone eras with its full-bodied maroon red that is earthy and warm.