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Stitch that's what I do I drink coffee I hate people and I know things T-Shirt . Klarna, the AI-powered global payments network and shopping assistant, has revealed that sales of women’s football shirts are up 17 percent in the past year through its platform, however, eight out of 10 fans add that they would buy more women’s sports merchandise if more options were available.According to new research from Klarna and fan intelligence company Sports Innovation Lab, sales of women’s football shirts have been growing twice as men’s shirt sales, which are up just 8 percent, but 28 percent of fans want more clarity on where to find women’s sports merchandise as one-third added that they purchased at unofficial retailers due to more availability.The report titled ‘Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,’ highlights significant disparities in availability and quality for women compared to men’s sports merchandise and adds that sportswear brands are failing to capitalise on a 4-billion US dollar per year market opportunity that exists in today’s sports landscape.Angela Ruggiero, co-founder of Sports Innovation Lab, said in a statement: “Consumer appetite for league, team, and athlete merchandise is vastly exceeding.“There is a golden opportunity for retailers to capitalise on a surging market that is telling us if you create something authentic to the community, they will buy it.”

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Stitch that's what I do I drink coffee I hate people and I know things T-Shirt . Data reveals notes that sportswear brands should be addressing gender-based disparities in women’s sports merchandise accessibility, as 79 percent report a noticeable gap between men’s and women’s sports merchandise citing disparities in variety (52 percent), availability (47 percent) and quality (36 percent).The research also adds that 78 percent of surveyed respondents would purchase more women’s sports merchandise if more options were available, with T-shirts, sweatshirts and team kits among the top items fans say they want more of.In addition, female fans are also demanding inventory, as 39 percent want more availability of popular items, 46 percent want a wider range of options and 25 percent want more athlete-specific designs.
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