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GmbH also sees this as the recipe for success Tali Tubby Tinky Winky T-shirt . “Most of the talented designers from Germany seem to be more successful abroad, which is maybe telling.” Nevertheless, they are happy about the efforts of Berlin Fashion Week to become more internationally relevant. According to the GmbH makers, it is particularly important that the fashion weeks put the designers at the center and put their needs first, instead of using them as a marketing tool.Among the participating brands in Berlin this season was also Hamburg-born Marie Lüder, who studied fashion design at the renowned art academy Central Saint Martins and has since lived in London. She describes this edition as “incredibly exciting and diverse”. She was particularly impressed by the combination of interesting locations and the individual signature of the brands. Especially for emerging brands, who usually present at the same locations with comparable catwalks elsewhere, this is special, says the founder of the Lueder label.She showed her own collection, in which she combines casual streetwear with medieval characters, in a round hall of the Tempodrom event location, which has its origins in the circus.

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Tali Tubby Tinky Winky T-shirt . The Berlin agency, which is well-networked with a showroom in Milan and a planned office in Paris, also wants to offer this international flair in its own country in the future, and with ambitious goals. With Berlin Fashion Week, one wants to surpass London and act as a long-term springboard for up-and-coming designers, said Tim Neugebauer, creative lead at Reference Studios, in an interview.Support for this comes from the Berlin Senate for Economics, Energy and Businesses, which invests in various projects and thus also supports designers. “This long-term support helps the brands to grow,” says Lüder, who was awarded the ‘Berlin Contemporary’ prize financed by the Senate. “Berlin enables the labels to not only present their work in the context of a fashion show that primarily represents the fashion week itself, but also supports them in their financial sustainability.”The Senate also helps the Fashion Council Germany (FCG) with this, which wants to give Berlin Fashion Week a boost with such projects and international visitors. International influencers and fashion experts such as Hanan Besovic in particular also give the local brands a digital stage. In his videos from Berlin Fashion Week, he presented, among other things, some graduate collections of fashion students during the Neo.Fashion format and gave a deeper insight into the richly detailed coats of the Milk of Lime brand. The label, based in Neustadt an der Weinstraße, is inspired by natural materials and brings together its rural surroundings with an urban perspective.This is how quickly a still small brand can also become internationally known. The fashion critic has more than 360,000 followers on his Instagram account “ideservecouture” worldwide, with which he has become famous. His followers also include Alaïa designer Pieter Mulier, Balmain’s creative director Olivier Rousteing and Matthieu Blazy, creative director of Bottega Veneta.