Texas Tech Red Raiders est 1923 logo T-Shirt

Texas Tech Red Raiders est 1923 logo T-Shirt . Denim is more than just a fabric—it’s a way of life that has defined GANG for three decades. Founded by Roberto Chini, an Italian visionary with relentless drive, the German denim label has become a staple in the denim industry. The involvement of his daughters in the business underscores the importance of family, as they work together to bring their shared vision to life.In an exclusive interview with FashionUnited, Roberto Chini and his daughter Jessica Pupavac, who is also part of the management team, discuss the inspiring story and future plans of GANG. Their tales of Italian passion, family values, and the pursuit of excellence highlight the brand’s enduring success.Chini arrived in Germany in 1970. Although he initially started his career in the hospitality industry, his heart was already set on fashion. “My dream and my goal were always about fashion. I knew right away that I had to bring Italian fashion here and turn it into something significant,” he recalls.

Texas Tech Red Raiders est 1923 logo T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Texas Tech Red Raiders est 1923 logo T-Shirt . In 1984, Chini took the decisive step into the fashion world and founded CHINI & COMPANY GmbH. During the late 1970s and 1980s, he began importing Italian fashion brands into Germany, quickly establishing himself as a key player in the industry. With extensive knowledge of the Italian fashion market and a deep passion for design, he achieved remarkable success. His portfolio featured renowned brands like Fiorucci, Ball, and Best Company.The concept for GANG was born in the early 1990s, inspired by New York’s vibrant streetwear scene and the burgeoning hip-hop culture. Chini saw the potential in these trends and decided to bring them to Europe. Initially focused on youthful, urban fashion, GANG quickly gained acclaim for its innovative designs and high-quality products.The brand’s early collections were enthusiastically received by a young, fashion-conscious audience. “We observed what was happening in New York, what was trendy in America. That’s how we continued to shape GANG,” Chini explains. This international perspective and keen sense of what was popular helped the brand establish itself in the fiercely competitive fashion industry. “I made a lot of valuable connections, met important people, and made some excellent deals, which allowed us to grow steadily.”Today, GANG is a true family enterprise. Daughter Jessica Pupavac has been with the company for several years, infusing it with fresh energy and innovative ideas. “It’s absolutely wonderful; it’s a lot of fun, and we work exceptionally well together,” she says of collaborating with her father. Prior to joining GANG, Pupavac successfully ran a fashion store alongside her mother. This retail experience benefits her current role: “I oversee sales and manage our key accounts. Additionally, I collaborate with our design team to develop new collections.”
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