British digital department store The Doors Full Circle 1972 Album Hawaiian Shirt . Freemans is undergoing a brand refresh driven by a new campaign starring Sophie Ellis-Bextor. The retailer unveiled the ‘Murder on the Dancefloor’ singer as the face of its autumn/winter 2024 project, which is ringing in a renewed strategy for the upcoming season.With this, Freemans has set out to appeal to a new audience, particularly mistargeted female shoppers over 40, whom it has researched in order to position itself alongside the consumer group as an authentic “ally”. Next to the campaign, the retailer will be targeting this mission through a product-focused lens, bolstered by a host of international brands and in-house design ranges.In a release, Richard Cristofoli, chief customer officer for Freemans, said: “We are passionate about reclaiming Freemans’ fashion positioning as our transformation journey continues at pace. As one of the UK’s most iconic brands, we can think of now one better than one of the UK’s most iconic singers to lead the way with us as we continue to evolve.“That is exactly what we have with this partnership with Sophie. Together with our Style Squad we are creating a content platform that responds to customer needs for more help and advice through the new season.The full 360 campaign starring Ellis-Bextor will be launched over social and digital channels, in imagery and videos furthur featuring the retailer’s new ‘Style Squad’ of four stylist influencers who will offer tips and advice via online content.
The Doors Full Circle 1972 Album Hawaiian Shirt, hoodie, sweater, longsleeve and ladies t-shirt



Anonymous –
The shirt was 2x, but fit like 1x. The shirts evidently run smaller than ordered. For it to fit right I should have ordered a 3x to get the right fit. The shirt its self is Beautiful! I love cats and that’s why I ordered it. But because it’s too small I cant enjoy wearing it.The shirts are not true sizes
Anonymous –
Great shirt, great fit! Is more of an orangey gold in color. Definitely not the yellow shown.
I will never reveal the Wu-Tang secret.
Anonymous –
I’m a huge fan of under armour but this material is impossible to keep pet hair off compared to the other under armour shirts I have. Something with the material. Although it’s stretchy and breathable….there is something about the material I don’t like. It makes me feel hot or something. I don’t get that with the other under armour workout shirts I have.