The Magic School Bus Christmas Teacher T-Shirt . Via di Gioia has a Mediterranean look and a certain feminine elegance, as the fashion entrepreneur described the brand. “I like to see the brand as an atelier. Many fashion brands start their name with ‘Maison de’ or ‘Casa di’. I made a variation on that by starting with ‘Via’ – which means ‘the way’ in Italian. ‘Gioia’ stands for ‘joy’. Et voila: Via di Gioia – The way of joy.”Furthermore, the bikinis in cup sizes with an authentic design for young women are the brand’s signature. “I bring out the authenticity in designs with embroidery, which I have a fondness for. That will be reflected in every collection.”“The brand has a wide range of band and cup sizes. In addition, the designs are very detailed when it comes to texture and embroidery. You don’t see that very often in the swimwear industry. Finally, sustainability and ethical production are important. For the consumer who values this highly, or all three USPs, this brand is a dream!”Via di Gioia focuses on women between the ages of 20 and 40. “But anyone younger or older can definitely wear the bikinis. The focus of the target group is mainly on the fit of the bikinis. There are also brands with bikinis in larger cup sizes, but they often focus on the 40-plus age group. I see a gap in the market for younger women.”The first collection is available through the global webshop. Via di Gioia also celebrated its launch with a pop-up store at SF/Collective in Amsterdam, which is open July through August from Thursday to Saturday.
The Magic School Bus Christmas Teacher T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt





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Anonymous –
I’ve been wearing shirts for four years now and religiously working out in them. I had the same tech shirt in about 6-8 different colors and they all got so used that they eventually stunk every time they took on any sweat or water. So after some in-store size testing and try ons, I found this shirt that fit great and had a ton of color options. Came online, ordered a brand new 7 colors to fully replace my prior set, and absolutely wish I had just bought them in store.
All seven shirts are the exact same model number but they fit differently. Three of them fit the same – nice and loose and comfortable. Yet four of them are too tight and near unwearable now for anything other than as an undershirt or layer.
I’ll be going into a retailer to try on future colors and will just purchase from there to ensure the sizing and fit is correct across the colors. I’m 5’10”, 230 lbs, and large framed, buying all shirts in an XL expecting to be able to run and be active in them comfortably but several were too tight to be comfortable.
Anonymous –
Looks cool
Anonymous –