Carlo Capasa, the Vintage 2020 is still better than my first marriage shirt. Camera’s president, said: “The plan is that we have developed a new platform working with Microsoft, and over the four days we will have a schedule that unfolds in real time on that platform. Every one of the 35 or 40 brands showing is free to use their time as the designer wants; you can have a fashion movie, a virtual show, a physical show with a limited audience, something else—whatever the designer feels it’s right to do.
Vintage 2020 is still better than my first marriage shirt, hoodie, sweater, longsleeve and ladies t-shirt
All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Vintage 2020 is still better than my first marriage shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.