Bousso spent her summers We’ll Puck Ya Up shirt. as a child watching her family carry on time-honored crafts in leather, metal, and jewelry, but never became an artisan herself; instead, she moved to Norway for high school and later earned a master’s degree in mathematics at Stanford University. She still teaches and conducts research there in San Francisco, but her time in the States also reinforced her desire to create a collection that celebrates those Senegal crafts. “I think I had a bit of an identity crisis, because Silicon Valley is all about technology, and I was a math student at Stanford with this artisan background,” she explains.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated We’ll Puck Ya Up shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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