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Italian luxury fashion house Tod’s Wisconsin State Coconut Hawaiian Shirt . has unveiled a collaboration with renowned Indian couturier Rahul Mishra, which will debut during London Fashion Week with a cocktail party at the brand’s Bond Street boutique in London.Mishra is the latest designer to participate in Tod’s new ‘Tod’s Factory’ project, a creative laboratory where established and emerging designers are invited to offer a new point of view on the Tod’s DNA and its iconic heritage.The project has been designed to allow creatives, like Mishra access to Tod’s craftsmen and the savoir-faire in the Marche region of Italy to create a range of capsule collections and limited-edition pieces within the season.For the Rahul Mishra x Tod’s capsule collection, the Indian designer has reinterpreted the iconic Tod’s Gommino, Tod’s Di Bag and a selection of Tod’s T Timeless accessories for men and women adorned with intricate floral, tiger and the Tree of Life motif embroideries, crystal, beads and sequins.The collaboration pays homage to Italian artisanal tradition and the essence of Indian craftsmanship, with Tod’s accessories hand-embroidered by skilled Kaarigar artisans who have perfected this art for generations.Commenting on the collaboration, Mishra said in a statement: “We developed a limited-edition of Tod’s iconics, including the Tod’s Gommino and Di Bag, drawing inspiration from nature, my constant muse, crafting classic in-house motifs and the distinctive foliage, synonymous with my designs.“Having had the opportunity to work on this project has been a great honour for me. This collaboration is special. To me, this partnership expresses artisanal mastery, Italian elegance as well as our intricate Indian craftsmanship.”

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German design Wisconsin State Coconut Hawaiian Shirt . therefore seems to be much better received internationally than on the domestic market. In Germany, a “relatively bourgeois image” quickly arises with the assortment of retailers such as Karstadt and Peek & Cloppenburg and functional fashion, says Neugebauer. But in order to break through internationally as a German brand, it is much more important how it is perceived there. For example, people in Japan have a completely different image of ‘Made in Germany’ than in Germany, explains the creative lead of Reference Studios. “It has always been a breeding ground for design.”Daynov, who himself once worked as a buyer for the American luxury department store Saks Fifth Avenue, is convinced that projects like Neudeutsch are bringing about a change in Germany itself. The fashion industry, but also consumers, are thus encouraged to become more interested in local design. According to him, German design does not lack talent, but rather “good PR” – one of the reasons why he created the format and offers up-and-coming designers from fashion and other sectors this international platform.”By now, we all should have learned and understood that building communities and providing open exchange, synergies and real support enables so much more than closing off, being secretive and cooking in one’s own juice,” says Daynov.According to the trend expert, visibility and success are primarily determined by non-organically generated popularity and influence. It is therefore crucial to join forces around those who have the talent and vision “to get into the spotlight of big players, big recognition, big news, big success and hopefully big profits.”