Tag Archives: Apricotton Founders Talk Taking the Trouble Out of the Tween Bra Shopping Experience

Apricotton Founders Talk Taking the Trouble Out of the Tween Bra Shopping Experience For many young female-identifying shoppers, the experience of buying a first bra is daunting. Not only is it an unfamiliar product category to explore, but the messaging around such items — either hyper-sexualized à la Victoria’s Secret, or woefully juvenile — can […]