Wimbledon may have come and gone for another year but we’re still thinking about some of the stylish looks we spotted court-side. Namely, Kate Middleton’s chic white midi dress that she sported on the second day of the tournament.

The elegant piece is called the “Flippy Wiggle Dress” (yep, we’re serious  – thank goodness for fashion brands who have fun with their names) and is made by Suzannah Crabb, the designer behind Suzannah London. The dress wasn’t available for purchase when the Duchess of Cambridge first wore it, however, the designer has just opened pre-orders for the piece with a delivery time of six weeks. The dress (which is the perfect between-season staple) retails for just over $3,000.

 

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The Duchess is attending The Championships at Wimbledon today, as Patron of the All England Lawn Tennis and Croquet Club (AELTC). Kate is visiting a number of courts throughout the day. Firstly, she attended a match between British player Harriet Dart and American Christina McHale, which took place outside of the Centre Court. Defending champion Angelique Kerber and Wimbledon king Roger Federer are also playing today at Centre Court. The Duchess sat with Katie Boulter, who is not competing at Wimbledon because of an on-going back injury, and former tennis player Anne Keothavong who retired from the sport some years ago. The Duchess is wearing a new white Suzannah midi dress today, along with her McQueen belt, Gianvito Rossi pumps, Ray-Ban sunnies, Catherine Zoraida earrings, and Wimbledon members pin.

A post shared by HRH The Duchess of Cambridge (@katemidleton) on Jul 2, 2019 at 4:59am PDT

The dress looks slightly different to Kate’s because of its belt. The designer’s version comes with a tonal white belt to match the dress whereas Kate replaced it with a black Alexander McQueen bow belt which helped tie her entire outfit together.

It’s not the first time the future Queen of England has worn a piece by the brand. Kate was snapped in a green, floral print midi from the label back in 2014 as she and Prince William celebrated Prince George’s first birthday at the Natural History Museum. And it appears Kate has turned her family onto the brand also with sister Pippa and Sophie, Countess of Wessex both having been seen in pieces from the label.

The impact of royal fashion choices on brands is well-documented. Just last year, Kate was revealed as the royal most likely to convince US shoppers to buy UK brands, according to Vanity Fair. Much like sister-in-law Meghan Markle, items chosen by Kate usually sell out within hours of being identified. Suzannah London is undoubtedly hoping for the “Kate effect” to strike a second time around.