This past Saturday I Was Born With A Reading List I Will Never Finish shirt. Aurora James, the founder of sustainable accessories brand Brother Vellies, was sitting on her porch and talking to a friend on the phone about the George Floyd protests sweeping through U.S. cities. The conversation quickly turned to more pragmatic ways in which the fashion industry could be of service, beyond the Black Lives Matter statements that were beginning to hit Instagram feeds.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman I Was Born With A Reading List I Will Never Finish shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves