Of the discussions about The year of the lockdown 2020 MedicalAssistant Christmas shirt. changing the timings of the fashion calendar in 2021 and beyond, Capasa said: “In the end the shows are a mirror of what happens in the market. So that’s where we should start, by asking when is the right time to sell the collections, for how long, and at what price?… The problem we have today is that the market has been going very fast, anticipating and accelerating everything—becoming a little bit fast fashion. And I think we should go back and rethink, with a starting point of timing and pricing in the market.
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She couldn’t have anticipated the pandemic, but she did anticipate that we’d be spending more time at home. “My theory has always been that the world is moving into more comfortable clothes,” she says. “I think if you look at what technology does on a macro scale, it enables much more efficiency The year of the lockdown 2020 MedicalAssistant Christmas shirt. It enables you to watch the best TV at home, to have food from your favorite restaurant delivered to your door, and now that we’ve gotten over a lot of communication hurdles, we’re very comfortable having our conversations over Google Hangouts or Zoom. We’ve been forced to learn new competencies that we won’t soon forget, and what that does is [eliminate] the need to physically show up somewhere,” she continues. “I think working from home is going to become so much more common, and just accelerated the inevitable. People may not completely move away from cities, but we’ll be able to move further from them. If we’re working remotely and don’t have a daily commute, or we just go to the office less frequently, suddenly it opens up that house that’s two hours away. Even in terms of finding talent [or applying for jobs], it’s really hard when you’re limited to a geographic area. Once you remove those boundaries, it becomes better for everyone. Over the long term, our home will become much more the center of our world, because we have all of these new options opened up for us.